Mia Zelu is AI: her Wimbledon photos fooled half the internet. 280K+ followers, who's behind her and how to create your own AI influencer free.
On July 6, 2025 she posted photos “in” the Wimbledon stands. Many believed she was there: her bio said she was AI, but hidden behind a “more” link.
She was introduced by her “sister”, Ana Zelu, another AI influencer active since January 2024, and she has a “brother”, Luka Zelu. No one has said who creates them.
Matches, festivals or trips: with Recreate you pick a viral event photo and remake it with your influencer, from 8 credits. With her AI label on, fooling no one.
Mia Zelu is an influencer created with artificial intelligence who posts fashion, travel and everyday moments. She isn't a real person. She debuted in March 2025 and, as of October 30, 2026, has 281,718 Instagram followers (@miazelu) and 2,922 on TikTok.
She became famous in July 2025, when she posted photos “in” the Wimbledon stands, in a tennis look with a glass of Pimm's. Many fans believed she'd been there: her bio said she was AI, but behind a “read more” link, and outlets like Tennis.com and Khaleej Times covered the story. Her Wimbledon carousel has 60,731 likes. No one has said who creates her: she was introduced by her “sister”, Ana Zelu, another AI influencer, and her TikTok says “managed by @zeluhouse”.
Your AI influencer can show up at any event without fooling anyone. creame.ai is the all-in-one studio to create, grow and monetize AI influencers: you create her free in a minute, with the same face in every photo and video, and with Recreate you pick from 600+ viral templates (473 photos and 133 reels), from stadiums to trips, and recreate them with her in 1 click. With her AI label on, Instagram doesn't cut your reach.
Posting every day and with no paid ads, the account gained 19,505 new followers, with 2,362,610 plays and 963,014 accounts reached. — Jacson B., AMIA Academy student.
A reel of his AI model dressed as a doctor, with a hook in the caption, reached 2,096,055 views, 96.4% of them from people who didn't follow the account. — Paco H., AMIA Academy student.
The account reached 6,002,079 views in 30 days, 95.2% from non-followers, and grew to 43,599 followers; one post alone collected 28K likes and 2.2K shares. — Joel H., AMIA Academy team.
With his AI model he made several TikTok posts go viral: one reached 1,245,034 views and 115K likes, another passed 1 million with 91K likes. — Izan C., AMIA Academy student.
After coming back to the AMIA course, he got 327,998 Instagram views (95.6% non-followers) and 468K TikTok post views in two weeks. — Riuben M., AMIA Academy student.
His AI model Zarya Dark reached 100,000 Instagram followers with 175 posts and a verified account, after a lot of testing, analysis and strategy changes. — Joel H., AMIA Academy team.
Mia Zelu is an AI influencer who went viral in July 2025 with photos “at” Wimbledon that many believed were real. She debuted in March 2025 and has 281,718 Instagram followers (@miazelu) as of October 30, 2026.
She's AI: Mia Zelu doesn't exist as a person. Her Instagram bio says so, though in 2025 it was hidden behind a “read more” link, and on TikTok she describes herself as a “digital character”.
No: the photos in the stands, in a tennis look with a glass of Pimm's, were AI-generated. She posted them on July 6, 2025, and the carousel has 60,731 likes (October 30, 2026).
Nobody knows: her creators are anonymous. Her TikTok says “managed by @zeluhouse”, and she was introduced in March 2025 by her “sister”, Ana Zelu, another AI influencer active since January 2024.
281,718 on Instagram (@miazelu) and 2,922 on TikTok as of October 30, 2026. In July 2025, after Wimbledon, she had about 165,000 on Instagram: 71% more today.
She has no real age: she's a character who debuted in March 2025. Her profile gives no official age.
Another AI influencer, active since January 2024, who introduced Mia as her “sister” in March 2025. In July 2025 she had about 266,000 Instagram followers (Khaleej Times). Mia also has an AI “brother”, Luka Zelu.
@miazelu (instagram.com/miazelu). On TikTok she's also @miazelu, where she promotes her song “Bare Feet”.
Less and less. Since August 31, 2026, Instagram asks for the “AI-generated profile” label and limits the reach of accounts that skip it, and in the EU, Article 50 of the AI Act has applied since August 2, 2026. This is general information, not legal advice.
Here's how Mia Zelu did it: showing up where the conversation was, Wimbledon, with photos from an event everyone was watching. That carousel passed 60,000 likes and today she has 281,718 followers on @miazelu. You can do the same with Recreate's event templates, starting free with creame.ai, with the AI label on.
With creame.ai, in 3 steps: 1) create her face free, in a minute; 2) take her to matches, festivals or trips with Recreate and its 600+ viral templates, from 8 credits a photo; 3) post her, with her AI label, to Instagram, TikTok, Threads and Fanvue (Pro plan). You get 15 free credits when you sign up, no card.
No: even if her creators are anonymous, Mia has an owner, and copying her exposes you to claims. Create your own AI influencer with her own face and keep the idea: be where the conversation is, while saying she's AI.
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On creame.ai you create your AI influencer free (0 credits), generate her 5 face and body shots with the 15 welcome credits (1 credit each) and use her for photos, reels and videos, no card needed. Start here, it's free
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