Aitana López is an AI influencer by The Clueless (Barcelona) with 400K+ Instagram followers. Who created her, what she earns and how to make yours free.
The Barcelona agency The Clueless, founded by Rubén Cruz. They created her in summer 2023, tired of campaigns falling through over problems with real models.
Up to €10,000 a month and around €3,000 on average, according to her agency in 2023, never independently verified. What a new account makes, with screenshots, is here.
Fitness, gaming and fashion, with the same face in every post. No agency: create her free and make her go viral with 600+ templates.
Aitana López is an influencer created with artificial intelligence: there's no real person behind her photos. She's presented as a pink-haired woman from Barcelona into fitness, video games and fashion, and she posts on Instagram as @fit_aitana, where she has 403,876 followers as of October 30, 2026. She's Spain's best-known AI influencer and the most searched one on Google from Spain.
She was created in summer 2023 by the Barcelona agency The Clueless, founded by Rubén Cruz, with Diana Núñez and Sofía Novales. The reason, according to the agency, was practical: campaigns with real models kept getting delayed or cancelled. In November 2023 they said Aitana earned up to €10,000 a month, around €3,000 on average, with ads paying over €1,000 and subscriptions on Fanvue; those figures come from the agency itself and were never independently verified. Her success led them to create a second AI model, Maia Lima.
You no longer need an agency to create an AI influencer like Aitana López. creame.ai is the all-in-one studio to create, grow and monetize AI influencers: you create her free in a minute, with her own face locked in every photo and video, and with Recreate you pick from 600+ viral templates (473 photos and 133 reels) and recreate them with her in 1 click. Take Aitana's niche and consistency, not her face: yours has to be unique.
Posting every day and with no paid ads, the account gained 19,505 new followers, with 2,362,610 plays and 963,014 accounts reached. — Jacson B., AMIA Academy student.
A reel of his AI model dressed as a doctor, with a hook in the caption, reached 2,096,055 views, 96.4% of them from people who didn't follow the account. — Paco H., AMIA Academy student.
The account reached 6,002,079 views in 30 days, 95.2% from non-followers, and grew to 43,599 followers; one post alone collected 28K likes and 2.2K shares. — Joel H., AMIA Academy team.
With his AI model he made several TikTok posts go viral: one reached 1,245,034 views and 115K likes, another passed 1 million with 91K likes. — Izan C., AMIA Academy student.
After coming back to the AMIA course, he got 327,998 Instagram views (95.6% non-followers) and 468K TikTok post views in two weeks. — Riuben M., AMIA Academy student.
His AI model Zarya Dark reached 100,000 Instagram followers with 175 posts and a verified account, after a lot of testing, analysis and strategy changes. — Joel H., AMIA Academy team.
Aitana López is an AI-generated influencer created by the Barcelona agency The Clueless in 2023. She's presented as a pink-haired woman from Barcelona into fitness and gaming, and has 403,876 Instagram followers (@fit_aitana) as of October 30, 2026.
No. Aitana López isn't a real person: she's a character generated with artificial intelligence. There are real people behind her, though: the team at The Clueless, who decide what she posts and handle her deals.
The Clueless, a Barcelona agency founded by Rubén Cruz; Diana Núñez and Sofía Novales also work on the project. They created her in summer 2023 because campaigns with real models kept getting delayed or cancelled.
403,876 followers on @fit_aitana as of October 30, 2026. In November 2023 she had about 121,000. On TikTok, as @fitaitana, she has 5,502.
According to her agency, up to €10,000 a month and around €3,000 on average, with ads paying over €1,000 (Euronews, November 2023). Those figures come from the agency itself, are three years old and were never independently verified.
Yes: part of her income comes from subscriptions on Fanvue, a creator platform that accepts AI profiles, according to 2023 press coverage and Wikipedia. The rest comes from brands such as Big, Amazon and Razer.
Her agency hasn't published its full recipe. In October 2026, Aitana herself announced the “Clueless AI Suite” on Instagram, her agency's tool for creating characters and images. If you want an AI influencer in the same niche, you can create one on creame.ai without installing anything.
@fit_aitana (instagram.com/fit_aitana). On TikTok she's @fitaitana. Watch out for other accounts with her name: some are fan pages.
Because she was one of Spain's first AI influencers that, according to her agency, made real money, and press around the world covered her story in 2023. The most repeated anecdote: a Latin American actor with about 5 million followers asked her out without knowing she didn't exist.
Aitana López, by far: she's the most searched on Google from Spain over the last 12 months (Google Trends, October 30, 2026). Far behind come Eva Delonne and Nia Noir, who aren't Spanish.
Here's how Aitana López did it: a clear niche (fitness, gaming and fashion), a memorable trait, her pink hair, and consistency on @fit_aitana until she passed 403,876 followers; her agency monetized it with brands and subscriptions. You can start the same way, free, with creame.ai: your influencer in a minute and 600+ viral templates to post every day.
With creame.ai, in 3 steps: 1) create her face free, choosing country, age, features and style, in a minute; 2) recreate photos and reels that are already viral with Recreate, from 8 credits a photo; 3) post her to Instagram, TikTok, Threads and Fanvue from one calendar, on the Pro plan. You get 15 free credits when you sign up, no card.
No, and you shouldn't: Aitana belongs to The Clueless, and copying someone else's character exposes you to claims. What you can do is create your own AI influencer in a similar niche, fitness, gaming or fashion, with a unique face no one else has.
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