What a virtual influencer is, examples like Lil Miquela and Aitana López, and how they earn. Create yours free in 1 minute: 15 credits, no card.
Lil Miquela started in 2016 with a 3D team behind her. Today one person makes theirs with AI in about a minute.
5 reference shots (front, 3/4, profile, body front and back) at 1 credit each. With them, every photo and video is her.
Ads, UGC, affiliate links or a Fanvue page. What she earns depends on her audience, not on being virtual.
A virtual influencer is a digital character who posts on social media like any creator: a fixed face, a personality, a niche and followers. She isn't a real person. There's always someone behind her, a person, a brand or an agency, who decides what she posts and answers for her.
The first ones were made in 3D. Lil Miquela started posting on Instagram in 2016; Shudu was billed as the first digital supermodel; Imma is the Japanese virtual model with the pink bob. In Spain the reference is Aitana López, created in 2023 by the Barcelona agency The Clueless. Today most new ones are made with AI, which is why people now say “AI influencer”. An avatar is something else: usually a digital copy of a real person who speaks for them.
On creame.ai you make yours free: pick type, gender, age (18 to 100), country (24) and features, and in about a minute she exists. Then you make photos, viral reels with Recreate and videos, and schedule them to Instagram, TikTok, Threads and Fanvue on the Pro plan.
Posting every day and with no paid ads, the account gained 19,505 new followers, with 2,362,610 plays and 963,014 accounts reached. — Jacson B., AMIA Academy student.
A reel of his AI model dressed as a doctor, with a hook in the caption, reached 2,096,055 views, 96.4% of them from people who didn't follow the account. — Paco H., AMIA Academy student.
The account reached 6,002,079 views in 30 days, 95.2% from non-followers, and grew to 43,599 followers; one post alone collected 28K likes and 2.2K shares. — Joel H., AMIA Academy team.
With his AI model he made several TikTok posts go viral: one reached 1,245,034 views and 115K likes, another passed 1 million with 91K likes. — Izan C., AMIA Academy student.
After coming back to the AMIA course, he got 327,998 Instagram views (95.6% non-followers) and 468K TikTok post views in two weeks. — Riuben M., AMIA Academy student.
His AI model Zarya Dark reached 100,000 Instagram followers with 175 posts and a verified account, after a lot of testing, analysis and strategy changes. — Joel H., AMIA Academy team.
A digital character who posts on social media like a creator, with a fixed face, a personality and an audience. Virtual influencers aren't real people: behind each one there's a person, a brand or an agency that decides what they post and answers for them.
Yes: Anora, the digital character who fronts AMIA Academy and creame.ai, was created with creame.ai itself. You can create yours the same way, for free.
A virtual influencer is any character who doesn't exist; an AI influencer is one made with AI, which is how almost all new ones are made, so today the two mean nearly the same. An avatar is usually the digital copy of a real person who speaks for them.
Lil Miquela, on Instagram since 2016; Imma, the Japanese virtual model; Shudu, billed as the first digital supermodel; and in Spain, Aitana López, created by the agency The Clueless in 2023. By followers, Lu do Magalu, the virtual face of the Brazilian retailer Magalu, is often cited as the most followed.
1) Give her a face: from scratch with the guided creator, or from a photo you have the rights to. 2) Fix it with her 5 reference shots (1 credit each). 3) Choose a niche and a voice. 4) Post every day: photos, reels and videos that keep her face. On creame.ai, creating her costs 0 credits.
Like any creator: sponsored posts, affiliate links, her own products and subscriptions on platforms that accept AI creators, such as Fanvue. Among AMIA Academy students, the best month on record is $9,252.49; most earn far less, especially at the start.
Yes. Since August 31, 2026 Instagram asks profiles that show an AI-generated person to use the “AI-generated profile” label, and limits the reach of those that don't. In the EU, Article 50 of the AI Act applies since August 2, 2026. This is general information, not legal advice.
Creating her on creame.ai costs 0 credits, and you get 15 free credits on sign-up for her shots and a first photo. To produce every day, plans go from $29 a month (Starter) to $59 (Pro) and $129 (Max).
Yes: 0 credits, no card. Human, elf or alien, from 18 to 100 years old, from 24 countries. Sign in with Google and she's ready in about a minute.
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Full guide: My Influencers Guide: Clone or Design Your AI Influencer
On creame.ai you create your AI influencer free (0 credits), generate her 5 face and body shots with the 15 welcome credits (1 credit each) and use her for photos, reels and videos, no card needed. Start here, it's free
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